Lemon Hart Rum

We’re honoured to have been brand stewards for Lemon Hart & Son Rum for more than a decade. From acquisition of the brand through to today, our continual involvement in the rum’s evolution touches on all aspects of branding, packaging, display systems, marketing, and social media outreach. Ever aware of the brand’s long history (since 1804), and unique status as one of the only true Demerara rums, we are challenged to appeal to the younger, increasingly sophisticated dark spirits consumers while maintaining the heritage and brand loyalty.

Lemon Hart Rum

We’re honoured to have been brand stewards for Lemon Hart & Son Rum for more than a decade. From acquisition of the brand through to today, our continual involvement in the rum’s evolution touches on all aspects of branding, packaging, display systems, marketing, and social media outreach. Ever aware of the brand’s long history (since 1804), and unique status as one of the only true Demerara rums, we are challenged to appeal to the younger, increasingly sophisticated dark spirits consumers while maintaining the heritage and brand loyalty.

We’re honoured to have been brand stewards for Lemon Hart & Son Rum for more than a decade. From acquisition of the brand through to today, our continual involvement in the rum’s evolution touches on all aspects of branding, packaging, display systems, marketing, and social media outreach. Ever aware of the brand’s long history (since 1804), and unique status as one of the only true Demerara rums, we are challenged to appeal to the younger, increasingly sophisticated dark spirits consumers while maintaining the heritage and brand loyalty.

Redux - Return to Heritage Collection

As the brand pushes forward with new innovations such as Blackpool Spiced Rum, and changes to their naming convention (in a slow transition to Hart & Son) take place, we look to the next adventure by giving a well-earned nod to the rich history of Lemon Hart. Hitting shelves in 2021 will be the Redux Heritage Collection.

Next Project
Henkel Consumer Brands

For more than seven years, we’ve worked with Henkel Consumer Goods Canada’s many dynamic brand teams. Schwarzkopf, got2b, Dial, Right Guard, Purex, Persil, Snuggle. . . we are involved in various capacities across many of their fabulous consumer goods brands.