St. Leger Blended Scotch Whisky - The PVW Group
15890
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St. Leger Blended Scotch Whisky

Category
Branding, Packaging
About This Project

This iconic blended scotch whisky with the its recognizable green glass and horse & rider image on the label, was once a category leader in the Quebec marker. Looking to stabilize losing marker share, Mosaiq Inc. (brand owner), looked to us to revitalize the brand through new packaging design while opting to discontinue using the green glass structure. Since the change, the brand is tracking to exceed sales expectations.