Portovino Ristorante, one of Montreal’s most influential BYOW classic Italian restaurant concept was looking to expand it’s business interests beyond it’s restaurants with the launch of Portovino Cucina™. Currently, Portovino Cucina includes a growing selection of chef-inspired, authentic sauces, with other line extension in the works, including Artisan Olive Oil, Balsamic Vinegar and special in-house spice blends.
Leveraging existing Portovino brand signature, a more ornate variation was reworked into the final identity for the product line. Choosing to stay with a classic, black & white color palette, reminiscent of letterpress designs, scolloped label edges and a hand-applied lid strip seal, help to compliment the messaging of authenticity and small batch quality… not found in big volume, national brands.