Portovino Cucina™ Pasta Sauce - The PVW Group
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Portovino Cucina™ Pasta Sauce

Branding, Packaging
About This Project

Portovino Ristorante, one of Montreal’s most influential BYOW classic Italian restaurant concept was looking to expand it’s business interests beyond it’s restaurants with the launch of Portovino Cucina™. Currently, Portovino Cucina includes a growing selection of chef-inspired, authentic sauces, with other line extension in the works, including Artisan Olive Oil, Balsamic Vinegar and special in-house spice blends.

Leveraging existing Portovino brand signature, a more ornate variation was reworked into the final identity for the product line. Choosing to stay with a classic, black & white color palette, reminiscent of letterpress designs, scolloped label edges and a hand-applied lid strip seal, help to compliment the messaging of authenticity and small batch quality… not found in big volume, national brands.