Maxi Dry Gin - The PVW Group
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Maxi Dry Gin

Branding, Packaging
About This Project

Once a relevant regional brand, Maxi Dry Gin was desperately in need of a facelift. The new design leveraged the brand’s iconic Big Ben Clock tower graphic while dramatically reinterpreting outdated branding to a more sophisticated, mature typographic treatment. The black and white color pallet was complimented by a foil substrate and silver ink printing process.