Lemon Hart Rum - Flavour Up - The PVW Group
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Lemon Hart Rum – Flavour Up

Advertising, POP Display
About This Project

Lemon Hart & Son Rum looked to us to develop a regional awareness program. The aim was to create a more relevant brand voice leveraging the brand’s legendary flavourful characteristics to appeal to a younger, bolder, dark spirit consumer. The result was a series of demographically-targeted visuals, underpinned by the campaign line “Flavour Up”.