Lemon Hart & Son Rum - The PVW Group
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Lemon Hart & Son Rum

Category
Branding, Packaging
About This Project

Our involvement with the Lemon Hart Rum started over 3 years ago. Since then we’ve been responsible for a series of evolutionary rebranding and packaging stages aimed at evolving the brands personality and appeal to a younger, more sophisticated dark spirit consumer. The most recent reincarnation of the brand is in it’s final stages of production and printing.

In addition to the ongoing rebranding requirements, we’ve has also been responsible for regional, limited run, promotional packaging initiatives as in the case of the Black Spiced Run ‘Raven’ bottle sleeve.