Buckley's® Solids and Liquid Gels - The PVW Group
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Buckley’s® Solids and Liquid Gels

About This Project

Novartis Consumer Health came to us to refresh the Canadian Buckley’s solid capsule packaging line. Our first point of contention was the brands use of the vertical orientation of the Buckley’s name on current packaging. After demonstrating the benefits of a horizontal orientated Buckley’s wordmark we were able to build a packaging architecture that accommodated all regulatory requirements with strong, user-friendly nomenclature that propelled the brand to category leader.

Soon after we were entrusted with the design of the Buckley’s Liquid Gels line extension.