Lemon Hart & Son - The PVW Group
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Lemon Hart & Son

Category
Identity
About This Project

In rebranding of Lemon Hart rum, we began by referencing archival references and chose to re-instate the inclusion of the “& Son” and “Rum Purveyors” in the final identity. The banner remains a constant element throughout the various brand personalities, including Original 1804 and Blackpool Spiced rums. Additional line extensions are in the works, stay tuned.