Packaging Archives - The PVW Group
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Packaging

Dial Holiday Collection

We're always up for a fun challenge, especially when we get to embrace our love of Canadiana. This holiday initiative for Dial body wash needed to incorporate iconic Canadian imagery, so we reached out to artist Richard De Wolfe, who has worked with many other multinational...

Augmented Reality: Fad or Here to Stay

In a very Harry Potter-esque move, many brands are opting to include augmented reality (AR) in their packaging and promotions, but is it a cute fad, or something to be adopted across the board? Tactic is leading the way with dynamic, interactive spirits labels that engage...

Satisfaction…

It’s been a while since my last post… We’ll, we’ve been busy. Most recently we’ve entered a new relationship with a new player in the ever expanding vitamins, nutritional supplements and wellness category. Specifically, we’ve been tasked with the complete redesign of the product line,...

Bon appetito!

The PVW Group just wrapped up production of a video spot for Portovino Cucina™ sauces. The 15 sec. spot is part of a broader in-store consumer awareness program featuring Cucina's chef-inspired collection of recipes and in-store demos. The program will run at selected national grocery chain locations across the Montreal area...

St. Leger Scotch Whisky Rebranding

Recently back from the states overseeing initial press runs of the redesigned St. Leger Scotch Whisky (Mosaiq Inc.) at Eurostampa’s North America plant in Cincinnati, Ohio. A special thanks goes out to Gian Franco and his team, specifically, Dan, Vito, Nancy and Kristen (and many...

Making of a great Pasta Sauce

Building on the success of their in-house recipes, Portovino Ristorante are poised for a 'cook-off' in the highly competitive sauce segment with the launch of their professional series Portovino Cucina™ sauces, designed by The PVW Group. Already in discussions with IGA/Sobeys, look for them on...

Keeping it clean

Recent client, Dial/Henkel Canada, entrusted The PVW Group to roll out all of its Purex liquid detergent packaging in Canada. Leveraging refreshed packaging architecture designed by Spicefire, USA. we oversaw the bilingual adaptation and design of over 56 individual products, over multiple product categories....