Branding Archives - The PVW Group
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Branding

Dial Holiday Collection

We're always up for a fun challenge, especially when we get to embrace our love of Canadiana. This holiday initiative for Dial body wash needed to incorporate iconic Canadian imagery, so we reached out to artist Richard De Wolfe, who has worked with many other multinational...

Harts of Rum

Now here's a fun project we were super proud to complete! Our longtime client, Lemon Hart & Son Rum, wanted to create a special book that would serve as product knowledge, and also be the perfect addition to the bookshelves of the brand's many faithful fans. Covering everything from...

Augmented Reality: Fad or Here to Stay

In a very Harry Potter-esque move, many brands are opting to include augmented reality (AR) in their packaging and promotions, but is it a cute fad, or something to be adopted across the board? Tactic is leading the way with dynamic, interactive spirits labels that engage...

Think You Could Match This Guy’s Creativity?

We love a good challenge, and bow to the creativity of Solomon Tsitsuashvili, who in 2017 challenged himself to create a new ad every day for an entire year. Here are a few of our faves: Check 'em out on Facebook, they're pretty impressive!...

Elastic

Just wrapped up a quick identity and website refresh for our friends and partners at Elastic Communications + Events. Go Girl Power! www.elasticevents.com...

Satisfaction…

It’s been a while since my last post… We’ll, we’ve been busy. Most recently we’ve entered a new relationship with a new player in the ever expanding vitamins, nutritional supplements and wellness category. Specifically, we’ve been tasked with the complete redesign of the product line,...

Bon appetito!

The PVW Group just wrapped up production of a video spot for Portovino Cucina™ sauces. The 15 sec. spot is part of a broader in-store consumer awareness program featuring Cucina's chef-inspired collection of recipes and in-store demos. The program will run at selected national grocery chain locations across the Montreal area...