Alex Durrell, Author at The PVW Group
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Augmented Reality: Fad or Here to Stay

In a very Harry Potter-esque move, many brands are opting to include augmented reality (AR) in their packaging and promotions, but is it a cute fad, or something to be adopted across the board? Tactic is leading the way with dynamic, interactive spirits labels that engage...

Think You Could Match This Guy’s Creativity?

We love a good challenge, and bow to the creativity of Solomon Tsitsuashvili, who in 2017 challenged himself to create a new ad every day for an entire year. Here are a few of our faves: Check 'em out on Facebook, they're pretty impressive!...

Ambigrams That’ll Amaze You

Perspective is an amazing thing, isn't it? It can change the way you think, see, and interact with the world. It can alter our reality, affect emotions, and give us new insights. Ambigrams are a truly unique art form, messing with our concept of words in...

Dear Clients: Please Read This Book

We know, we creatives are a complicated bunch. But hey, here's a new book written just for you! Author and graphic designer Bonnie Siegler has neatly compiled more than 60 tips to help you get what you want from us. Maybe we should give this to...

Movin’ On Up!

TPVWG has some exciting news: After nine years in our current location, we're moving to a bigger, brighter, bolder space! The construction is almost complete, but here's a sneak peek for you: We're very excited for this next adventure, and hope to see all of you in...

The View from Here

Creative Director, President, CEO, El Jefe, Head Honcho, Master of Disaster. . . whatever the title, Perry's the magic behind the mystery of everything we do here at TPVWG.   ...

Spaces that inspire

    ODA is a New York-based architecture and design firm, that's reinterpreting the stagnant ideas of bix box concepts into living and working spaces that reset the human consciousness and our relationship to buildings, nature, and the modern cityscape....

Do you wanna be cool?

That's the question artist Tom Goulet asks us as he presents the most badass of all font collections. Second only to bubble letters, this sharp, pointy S adorned my schoolbooks, but nobody really seems to know its origins. What we do know is that this is...

Hi, I’m Alex!

Some of you have been introduced to me via email, and some in person – I’m your new, friendly neighbourhood project manager, feel free to reach me at alexdurrell@thepvwgroup.ca. I’m excited to inject my decade-long experience in social media and traditional marketing experience to the team...