The PVW Group Blog - The PVW Group
848
paged,page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-848,page-parent,page-child,parent-pageid-13396,paged-2,page-paged-2,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-7.7,wpb-js-composer js-comp-ver-5.4.5,vc_responsive
Do you wanna be cool?

That's the question artist Tom Goulet asks us as he presents the most badass of all font collections. Second only to bubble letters, this sharp, pointy S adorned my schoolbooks, but nobody really seems to know its origins. What we do know is that this is...

Hi, I’m Alex!

Some of you have been introduced to me via email, and some in person – I’m your new, friendly neighbourhood project manager, feel free to reach me at alexdurrell@thepvwgroup.ca. I’m excited to inject my decade-long experience in social media and traditional marketing experience to the team...

The celebrity of typography

How did Helvetica become the typographic celebrity that it is today… and why didn’t Univers land the role instead? A very interesting read by Paul Shaw....

My favourite color

It's official, my favorite shade of color has been named colour of the year 2017 by Pantone. According to Pantone, the yellow-green hue has been chosen to represent “restoration” and “renewal”, and provide “hope”.    ...

Elastic

Just wrapped up a quick identity and website refresh for our friends and partners at Elastic Communications + Events. Go Girl Power! www.elasticevents.com...

Things that make designers go Grrrrrr..

It’s no mystery that Graphic Designers are a particular breed. We are creators of art that solves problems! We are meticulous, thorough, and sometimes anal retentive about our work. Here is a top 10 list of things that drive designers crazy!! Thank you Josh Johnson for...

Satisfaction…

It’s been a while since my last post… We’ll, we’ve been busy. Most recently we’ve entered a new relationship with a new player in the ever expanding vitamins, nutritional supplements and wellness category. Specifically, we’ve been tasked with the complete redesign of the product line,...

Bon appetito!

The PVW Group just wrapped up production of a video spot for Portovino Cucina™ sauces. The 15 sec. spot is part of a broader in-store consumer awareness program featuring Cucina's chef-inspired collection of recipes and in-store demos. The program will run at selected national grocery chain locations across the Montreal area...