The PVW Group Blog - The PVW Group
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Dial Holiday Collection

We're always up for a fun challenge, especially when we get to embrace our love of Canadiana. This holiday initiative for Dial body wash needed to incorporate iconic Canadian imagery, so we reached out to artist Richard De Wolfe, who has worked with many other multinational...

Harts of Rum

Now here's a fun project we were super proud to complete! Our longtime client, Lemon Hart & Son Rum, wanted to create a special book that would serve as product knowledge, and also be the perfect addition to the bookshelves of the brand's many faithful fans. Covering everything from...

Augmented Reality: Fad or Here to Stay

In a very Harry Potter-esque move, many brands are opting to include augmented reality (AR) in their packaging and promotions, but is it a cute fad, or something to be adopted across the board? Tactic is leading the way with dynamic, interactive spirits labels that engage...

Think You Could Match This Guy’s Creativity?

We love a good challenge, and bow to the creativity of Solomon Tsitsuashvili, who in 2017 challenged himself to create a new ad every day for an entire year. Here are a few of our faves: Check 'em out on Facebook, they're pretty impressive!...

Ambigrams That’ll Amaze You

Perspective is an amazing thing, isn't it? It can change the way you think, see, and interact with the world. It can alter our reality, affect emotions, and give us new insights. Ambigrams are a truly unique art form, messing with our concept of words in...

Dear Clients: Please Read This Book

We know, we creatives are a complicated bunch. But hey, here's a new book written just for you! Author and graphic designer Bonnie Siegler has neatly compiled more than 60 tips to help you get what you want from us. Maybe we should give this to...

For the Love of Ampersand

Check out these Creative Examples of The ‘&’ Character compiled by Chris Spooner at Spoongraphics. The Ampersand: "The character with style", as I like to refer to it. ...

Movin’ On Up!

TPVWG has some exciting news: After nine years in our current location, we're moving to a bigger, brighter, bolder space! The construction is almost complete, but here's a sneak peek for you: We're very excited for this next adventure, and hope to see all of you in...