Augmented Reality: Fad or Here to Stay - The PVW Group
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14 Nov Augmented Reality: Fad or Here to Stay

In a very Harry Potter-esque move, many brands are opting to include augmented reality (AR) in their packaging and promotions, but is it a cute fad, or something to be adopted across the board?

Tactic is leading the way with dynamic, interactive spirits labels that engage consumers on shelf, and that’s nothing short of an amazing feat:

Rabble Wine Co. Augmented Reality Experience from Tactic on Vimeo.

Pretty cool, right? But is the novelty worth the investment? We say… maybe. Traction with this kind of campaign is huge — predictions are that, “mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 (underperform $94 billion, outperform $122 billion), with AR taking the lion’s share of $83 billion and VR $25 billion”.

We’re already dreaming up ways our clients across all industries could put AR into practice to drive engagement and sales.

The future is now.

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